Policy recommendations

  • Maintain aggregate net effective tax rates (inclusive of state, local, and supply chain taxes) at 20 percent or below.
  • Enable local governments to generate cannabis tax revenue, but cap local tax rates at 3-5 percent.
  • Restrict all state and local cannabis taxes to the final point of sale.
  • Base tax rates upon final retail prices instead of by weight or THC content.
  • Distribute a portion of state cannabis tax revenue to local governments on a pro-rata dispensary license basis

Importance of setting proper tax rates

Establishing sound tax policy is a key component of state and local cannabis reform efforts. In order to support a safe, well-regulated, and successful cannabis industry, it is imperative that governments set appropriate tax rates. The total demand for cannabis in the U.S. (including the illicit market) is estimated to be around $52.5 billion annually1.  As such, there is considerable tax revenue to be made for state and local governments that adopt adult-use cannabis laws and implement sensible tax policies. However, if lawmakers advance tax structures that are overly-burdensome, a large and entrenched illicit market will persist-to the point where even traditional enforcement strategies will fail to meaningfully rein in the illicit market.

1Annual Marijuana Business Factbook, 6th Edition, Complimentary Excerpt. Marijuana Business Daily, 2018,

Balancing optimal revenue generation and illicit market displacement

When setting cannabis tax rates, lawmakers must strike a balance between revenue generation and illicit market reduction. Taxes must be set at a rate that not only funds the regulatory and oversight needs of the cannabis industry within a given jurisdiction but also supports key programs and initiatives, such as funding for public schools and infrastructure. Taxes that are too high drive consumption to the illicit market, thus making it difficult for licensed businesses to compete and disincentivizing potential business owners from going through the hurdles to become licensed. Research shows that while cannabis consumers are willing to pay up for legal products, they are still relatively price sensitive and will revert back to the illicit market if prices surpass a certain threshold.2

2A Society in Transition, an Industry Ready to Bloom: 2018 Cannabis Report. Deloitte, 2018,

The challenge posed by multiplicative state and local taxes

In certain jurisdictions, policymakers have imposed multiple layers of taxation across the cannabis supply chain (e.g. a jurisdiction that has a retail cannabis excise tax at the final point-of-sale may also have a tax on cultivators, manufacturers, and transporters). State and local policymakers often overlook the compounding impact of multiplicative taxation, which can inflate legal market cannabis prices well above what the vast majority of consumers are willing to pay. As a result, policymakers should avoid imposing taxes down the cannabis supply chain and instead restrict taxes exclusively to the final point of sale.

Excessive tax rates are a barrier to entry for small and social equity owned businesses

High tax rates present a major barrier to entry into the cannabis industry, particularly for those with limited access to capital. Excessive taxation makes it difficult for even well-funded operators to compete with the illicit market, and that burden is amplified for small businesses. Policymakers who wish to support a diverse cannabis industry and facilitate the entry of social equity and small businesses into the cannabis market should take into consideration the role that tax rates play in determining the viability of these businesses.

Get in touch with WM Policy

New Field

By checking this box and submitting your information to Weedmaps:
1. You consent to Weedmaps’ collection of your email address, name, phone number, business name, state, and other business information for the limited purpose of subscribing to Weedmaps’ marketing emails and other communications, curated content, newsletters, promotions, deals, sponsorships, and other WM Business-related communications (collectively, the “Authorized Communications”).
2. You acknowledge that you are not a minor as legally defined in your municipality, state, province, territory, or country.
3. You agree that Weedmaps may share your personal data with third parties for the limited purpose of providing you with the Authorized Communications.
4. You understand that you will have the opportunity to unsubscribe from the Authorized Communications and request the deletion of your personal data from Weedmaps’ systems at any time.
5. You agree to Weedmaps’ Terms of Use and Privacy Policy.